Sales Focused During a Pandemic
While everything is shutting down and companies are rearranging priorities, the focus is on surviving the next month. Meanwhile, future sales and growth are not on anyone’s radar. As a sales person in the midst of a quarantine, how can you stay sales focused during a pandemic?
Now more than ever, there is a lot of pressure on people in sales. You might have an entire team dedicated to helping you and your sales reps strategize during this pandemic. You might be out on your own. Either way, you’re in the hot seat to help the company survive.
We want to help you. We want to provide some insight on how we are doing it. Oh, and let me be clear, against my better nature as a salesperson, I am not selling you anything.
It’s Time to Reach Out to Your Clients
There are just a few things you can do to stay connected and sales focused while being sensitive to your customers and clients. I have listed a few below, but I am always available to chat with you personally, no judgment and no sales. I just want to help others and hear other ideas I may not have listed below.
- Call your prospects, with no intent to sell or pitch. Ask how they are doing. This is about connection and compassion, so make sure they are holding up and weathering the storm the best they can.
- Write blogs like this one. If you have a skill that could help your clients or customer base industry, share it with them with no expectation. Become a SME (subject matter expert) for them.
- Put together a short survey solely focused on what your customers or clients need/want during this time and include that in your check-in call.
- THANK THEM! Simply call and thank your current client list for doing business with you and your company. Explain how in return if there is anything you can do for them, again, not selling or pitching that you are there to help and support them.
Your Customers Want to Hear From You
The entire country is in turbulence with more uncertainty than some people and businesses can handle. If you want to retain your customers, transparency is key. Make yourself available. Trust me – they want to hear from you. The strategies we shared with you are just the beginning. Again, if your situation or product offering is unique, I am willing to either help or learn about it with a conversation.