Key Questions for Driver Retention

When it comes to ensuring that your company continues to grow its team of drivers and retains its current drivers, it’s not only important to talk with new drivers but also current drivers and drivers leaving the company.  This allows for an open line of communication and in turn shows your drivers the “WIIFM” or what’s in it for them, and leads to improved driver retention.

For drivers in their current role with your company, the following are important questions to ask:

• What do you like about your job?
• What do you dislike about your job?
• If you could change one thing about your job, team or company, what would it be?
• What have you felt good about accomplishing in your job and in your time here?

For drivers who have decided to leave your company, these are important questions:

• Why did you begin looking for a new job?
• What ultimately led you to accept the new position?
• What could we have done for you to remain employed here?
• Did you share your concerns with anyone at your company before making your decision to leave?
• If you could change anything about your job or company, what would you change?

Talk to your drivers more.  You’ll learn a lot about driver retention by listening to those that experience the job day in and day out.