Baker Hughes Case Study


Baker Hughes is an American industrial service company, and one of the world’s largest oil field services companies. It operates in over 90 countries, providing the oil and gas industry with products and services for oil drilling, formation evaluation, completion, production and reservoir consulting.


Baker Hughes had a huge challenge. Overall, the company wanted to improve transportation safety results. However, with over 18,000 vehicles in their fleet and operations in 92 countries, they needed to standardize programs and ensure they were teaching the right things to both drivers and operations leaders.


To solve Baker Hughes’ standardization issue, Avatar created safety education and training curricula. While the programs challenged the use of traditional delivery platforms, they could be implemented at a number of the company’s locations. Initially, Avatar developed Core Defensive Driving, Trainer Certification and Safety Leadership courses for North American operations. However, the programs were so effective that they were translated into several languages and visuals for global implementation.


These safety initiatives made a major impact on Baker Hughes, leading to a 33% decrease in preventable accidents. The company still uses them today.